L'ART Magazine

#26

L'ART Magazine

Abra Cadabra celebrates video release and a new sportswear campaign…

Abra Cadabra celebrates video release and a new sportswear campaign…

April 24, 2017 | D&L

Abra Cadabra just dropped the new video for the Sneakbo featured track, ‘My Hood’.

Produced by ATG Musick and filmed in South East London, the Mayowa directed project follows the 19 year old’s success, following his ‘Blackbox’ freestyle and the Mobo award winning track ‘Robbery’, which later featured Krept & Konan on the remix.

Also providing a behind the scenes look for fans, Abz has also had opportunities to collaborate with and feature on some of the hottest tracks as of late, with Kojo Funds on ‘Dun Talkin’ and Stefflon Don on ‘Envy Us’.

In recent news, the artist has celebrated news of an in-store campaign with JD Sports! Enlisted by Adidas to be the face of their latest campaign, Abz has teamed up with fellow North Londoner and Tottenham and England footballer, Dele Alli, for an advert for the brand’s new sportswear range.

Here’s ‘My Hood’.

Image Source: Stoked PR