L'ART Magazine

L'ART Magazine

Be Drawn Into H&M’s Summer Campaign With Beyonce PLUS New Music!

April 29, 2013 | Daniella & Letisha Jones-Ellis

Last month it was announced that Beyonce was the new face of H&M’s Summer campaign and last week the images and advertisement were revealed for all to see and admire. So prepare to embrace the colours, textures and styles of the warmer season, as we stock up on our beach wear and hair accessories.

Featuring as her everyday persona Mrs Carter, Beyonce models a selection of the high street retailer’s new swimwear choices, cover ups and maxi dresses, as the sun filled visual offers eye candy in the form of beautiful blues, greens and purple seperates, encouraging the wear of bright and fun colours this season.

As she gives us a bit of her personality and alter ego Sasha Fierce in the transition from her blonde/brown tresses to a darker do complete with head attire, Beyonce’s single ‘Standing On The Sun’ also features in the ad, a track that she has been debuting in full at her current Mrs Carter World Tour shows.

Of course she has also covered the late great Amy Winehouse’s single ‘Back to Black’ with Outkast’s Andre 3000 for The Great Gatsby soundtrack. Take a listen and let us know what you think.

Image Source: Telegraph

Video Source: YouTube