L'ART Magazine

L'ART Magazine

Big Sean is announced as PUMA’s new global ambassador!

Big Sean is announced as PUMA’s new global ambassador!

March 9, 2017 | D&L

Big Sean has been announced as the new creative collaborator and global ambassador for PUMA!

The global sports company and the GRAMMY nominated, multi platinum recording artist will unite to represent the brand, an opportunity that will see the Detroit rapper be the face of the next PUMA classics campaign this Summer.

Not only that, but Sean will also be working alongside the team to design an exclusive collection, which will be set for a Spring 2018 release.

“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong,” said PUMA’s Global Director for Brand Marketing, Adam Petrick.

As he welcomed Sean to the PUMA family, he continued, “We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through.”

After reaching number 1 success with his latest album drop, I Decided, we look forward to Sean lending his creativity and inspiration to the lifestyle range. You can also expect to see the brand supporting his upcoming tour as a sponsor on the upcoming, I Decided Summer tour.

Image Source: Purple PR