L'ART Magazine


L'ART Magazine

Debut Fragrances: The Olsen Perfume With Double The Charm

Debut Fragrances: The Olsen Perfume With Double The Charm

November 5, 2013 | Daniella & Letisha Jones-Ellis

Mary-Kate and Ashley Olsen are a pair of ultimate fashion inspirations for young adults. From an early age they have been hard workers in the retail business and now at the age of 27, the sisters have their own fashion label, The Row and a number of fashion collections and beauty lines.

Now to add to their number of successful products, the Olsen twins are getting ready to debut their very own fragrances.

The fragrances will be launched under their Elizabeth and James line with two very contrasting scents.

“These fragrances are really about what everyone wants, which is intimacy,” said Mary-Kate as it’s been revealed that one fragrance turned into two after the pair agreed on a low number of notes in one bottle, rather than too many at a time.

So now they have Nirvana Black, with violet, sandalwood and vanilla notes, and Nirvana White, which is based around peony with muguet and musk for a more floral base. Both fragrances will be sold exclusively from Sephora stores – first in America and Canada and later on in other countries.

Sephora approached the girls a couple of years ago and it was instantly the best partnership. Ashley said: “We always knew we wanted to have a fragrance for this brand because it’s very lifestyle. There are many components to the brand. We felt that between the brand Elizabeth and James and Sephora, that we were really speaking together directly to our customer.

“We felt that was a really good place to start exploring the world of fragrance and beauty.”

Image Source: Vogue