L'ART Magazine

L'ART Magazine

Fenty Beauty: The Launch

Fenty Beauty: The Launch

September 8, 2017 | D&L

Launch day is officially here for Rihanna’s Fenty Beauty line!

The beauty range is promised to have a product for every woman of every shade of skin and Rihanna has been working closely with her team to provide a well presented and useable product.

Earlier on in the week, Rihanna was praised for the diversity of women she used to feature in her campaign video, which focuses on her first custom collection of cosmetics.

Names such as Duckie Thot, Indyamarie Jean, Slick Woods and Halima Aden were just some of the model faces you’ll recognise.

The campaign perfectly presents women from all walks of life, different religions, races, hair colour, skin colour and dress sense. This is Rihanna’s way of showing that beauty is something we all have and that it isn’t confined to just one definition or representation.

Beauty comes in many forms and that is exactly what this campaign is all about.

It’s early days but we believe that Fenty Beauty will follow the same success as Rihanna’s other projects, including Fenty Puma and her countless jewellery and fashion collabs… Watch this space!

The collection will be available to buy from Sephora and Harvey Nichols.

Image Source: Revelist