April 30, 2012 | Daniella & Letisha Jones-EllisGeorgia May Jagger
The Fashion Targets Breast Cancer (FTBC) campaign is now in its sixteenth year of raising awareness and money through the items of clothing sold by many retail stores and this year they have two new members on board to keep the message going.
Georgia May Jagger and Pixie Geldof are fronting this years campaign so you will start to see their faces in black and white charitable portraits – if you haven’t caught a glimpse of them already.
The grainy photographs were taken by fashion photographer Ellen Von Unwerth and they are being used to promote the charity and the style-themed pieces available to buy this year.
These include friendship-style bracelets, bikinis, printed tees, scarves, Jubilee-inspired party dresses and a whole lot more! 30% of sales will go to the charity and you can choose from a range of stores including Topshop, M&S, Warehouse and River Island to purchase your items from in the name of this growing charity.
What have you got your eye on?
Visit the FTBC site for more info and updates. Buy it, fight it, wear your support.
Image Source: Fashion Telegraph