L'ART Magazine

L'ART Magazine

Kanye West To Collaborate With Adidas?

Kanye West To Collaborate With Adidas?

November 28, 2013 | Daniella & Letisha Jones-Ellis

Kanye West has enjoyed working with Nike and producing very incredible results along the way, but now it is rumoured that he is to part ways and look to a future project with Adidas.

“The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much,” said Kanye. “But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family.”

His collaboration with Nike has been a great working relationship as he produced a number of successful and sell -out products, which include the Air Yeezy and Air Yeezy II. The latest Nike design that fans are waiting for is the Air Yeezy II in red – the Red October is set for release very soon.

So can you imagine what he could have planned for the Adidas brand? I guess we can only imagine as Kanye’s creative mind always seems to be one step ahead. “I am going to be the Tupac of product. I’m going to be the first hip-hop designer and because of that I’m going to be bigger than Walmart.”

Image Source: Fashion Telegraph