August 4, 2017 | D&LWhen first listening to Kendrick Lamar’s album, DAMN, the track ‘Loyalty’ stood out to us for a number of reasons.
It was a more commercial song compared to the majority of the album but it also carried a strong message (like all of Kendrick’s catalogue) that we couldn’t help but think it must be worthy of a single release!
Plus, a collaboration that big wasn’t just going to stay on the album was it?
The video, directed byDave Meyers, Dave Free and Lamar himself, shows a visual of love, trust and romance in a modern day relationship, with a hint of Bonnie and Clyde references.
Without giving too much away, if you haven’t had a chance to check out the new video, here is our weekend anthem with ‘Loyalty’.
Image Source: Coverlandia