L'ART Magazine

L'ART Magazine

NewGen: Topman’s Latest Fashion For Men

May 16, 2012 | Daniella & Letisha Jones-Ellis

Topman is set to launch a a new t-shirt collection that is set to showcase the great British talent that we may come across everyday.

£5 from all sales will go to The British Fashion Council Princess of Wales Charitable Trust who support young designers; this couldn’t have gone to a more fitting cause!

So here’s how it goes… A selection of designers were invited to create a t-shirt that was fitting to the phrase ‘Menswear Rules Brittania’ and whatever they chose to create from this was printed onto a white cotton t-shirt.

The project launches on June 7th in advance but look out for the full collection from June 15th – 17th in selected stores worldwide and online at Topman. Prices start at £18 and the limited edition tees will only be available for a short period of time. So if you see something you like, grab it!

“With these limited edition tees Topman joins in the Great British summer celebrations with a language uniquely its own,” says Topman design director, Gordon Richardson. “Committed to supporting the best British Designers through our NewGen Men initiative, these exclusive print tees will endure way beyond the ‘Jubilee’ moment.”

The designs include work from designers such as Katie Eary, Christopher Shannon and Lou Dalton. Here’s to witnessing the best of the British!

Image Source: Because London