October 26, 2015 | D<his week, Oxford Fashion Week comes to the city and this year, a special charity will be benefitting at the same time.
On Saturday October 31st, the Ready to Wear show and the Couture show will be taking place at the Sheldonian Theatre at 6pm and 9pm and Oxford University Fashion Society have teamed up with the event, in order to raise funds for the Motor Neurone Disease Association (MNDA).
Moved by the success of the ice bucket challenge, which started in the US for the charity ALS (Amyotrophic Lateral Sclerosis), people in the UK soon jumped on the social media phenomenon. The craze saw awareness being raised, as well as funds for the disease, known in the UK as MND.
“It seemed appropriate for Oxford Fashion Week to therefore harness our fashion event in order to reignite interest in the charity and to bring it back to the forefront of the young bright minds of Oxford students,” said Head of Oxford Fashion Society, Clementine Haxby.
As MNDA is the only charity to provide funds and support sufferers, a decision to help now means 10% of every ticket purchased for the couture show, will go towards the charity and a post show fundraiser.
So where did the idea come from to team up with a much need charity? Well it was actually selected by Clementine herself.
“The reason I chose this charity is both as a result of a close friend’s very sad experience with the disease and the little publicity the charity received following the success of the ice-bucket challenge,” Clementine revealed.
“I wanted to revive a relationship with a charity I saw ‘trending’ a few summers ago, just as I would like to revive both our society and the Oxford students’ relationship with Oxford Fashion Week and Oxford Fashion Studio.”
Get your tickets today.
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Photo Source: Oxford Fashion Week