L'ART Magazine

L'ART Magazine

Prada Encourages Brains As Well As Beauty: Win Big With The Prada Journal Project

April 23, 2013 | Daniella & Letisha Jones-Ellis

There is often a stereotype surrounding the world of fashion. Women that choose to pursue a career in anything from beauty therapy, hairdressing or designing are immediately put into a category of jobs that are easy, require less brain power and isn’t that difficult to get into. But they couldn’t be more wrong and famous fashion house Prada is a prime example of that.

Creative director Miuccia Prada has a PhD of her own in political science and her ability to make a business work, remains to be ever so successful. She is the brains behind a not-for-profit organisation, the Prada Foundation, alongside her fellow co-founder husband. The Foundation is devoted to contemporary art and now Miuccia is directing her focus on a writing contest for you to get involved with.

“I thought fashion was dumb,” said the Italian designer herself. This seems like a crazy statement, especially as it’s coming from one of the world’s most successful fashion designers. “To want to be a fashion designer was really the worst thing that could happen to me. But my education at home pulled the other way, giving me a taste for beautiful things, an instinct for fashion. I adored that.”

From then, Miuccia learnt that she was a natural and that shows in the way she works. “Fashion moves so fast. I work on waves which break really quickly. You can catch them, or you miss them in no time at all.”

So make sure you don’t miss this new Prada project! The woman’s label is now launching a writing contest and prescription glasses is the metaphor. That is your inspiration!

‘The emphasis of the challenge is: “to explore and enhance the individual interpretation of reality” as the brand searches for writers “who can see the world with a unique, rare gaze.”‘

What are the realities that our eyes give back to us? And how are these realities filtered through lenses? If you think you can answer these questions in your own unique way, then simply upload your material to the Prada website. You have until June 18th to write your entry from 4000 to 8000 words and Giangiacomo Feltrinelli – Italian publishing giant – will read through all transmissions.

All winners will be revealed in September and they will then be in the running to win money for all your hard work, with 5000 euros up for grabs. Get involved with the Prada Journal project! Have you got what it takes?

Image Source: Telegraph