April 8, 2014 | Daniella & Letisha Jones-EllisA few weeks ago it was announced that Pharrell will be releasing a limited edition collection of men and women’s clothing. Well as the release date (April 24th) is a little closer, it’s time to give you a sneak peek of what to expect. Here it is…
In collaboration with the Japanese high-street store, Uniqlo, the range of ‘i am OTHER’ tees and hats have a very close resemblance to Pharrell’s own personal style. Each product has a slogan written on it which reads ‘Think Other’ or ‘The Same Is Lame’ encouraging his fans to be themselves and expressing how important individuality really is.
These slogans also represent Pharrell’s ‘i am OTHER’ movement that is ‘dedicated to Thinkers, Innovators and Outcasts’. The tees start at £12.90 and the hats at £14.90.
“When I first tried some of the things we produced on, I couldn’t stop myself from showing it off,” said Pharrell. “I was like ‘Wow this is going to be revolutionary’. It’s so soft – gentle to the touch – and I just could not believe the price it’s going for.”
Now, as there are just a few more weeks until the final reveal and availability of the complete range, look out for the TV campaign for the collection on your TV screens. We previously revealed that Pharrell’s own song will be playing throughout the advert and we can now reveal, it’s ‘Come Get It Bae’!
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Photo Credit: Fashion Telegraph